Will Croff has been taking pictures professionally since 1986. Will originally from Los Angeles California, was educated at the Art Center College of Design in Pasadena, CA where he received a Bachelor of Fine Arts Degree in photography. Upon graduating from school Will worked as a photographer's assistant, freelancing in Los Angeles.

In 1986 he moved to Appleton WI where he worked for a large Commercial Photo studio in Appleton. Will began his photography work photographing for retail clients; He has had much experience photographing a large variety of products. Will has worked for many commercial clients in Wisconsin, including Kimberley-Clark Corporation, Anchor Foods, Good Humor Breyers, Kohler Co., and Jansport.

When Will acquired his first Beagle Molly, his love affair with dogs began. He now has 2 additional dogs Boe, & Missy all beagles. “They are just part of the family. They give me so much. It is hard to imagine life without dogs.” Will says, “They have me wrapped around their tails.